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Buying the Right Domain Name for Your New Cupcake Business

Have you thought of a business name that you like? Are you ready to start using it on your business cards and website for everyone else to see? Are you ready to answer the phone by saying “Hello …. Cupcakes”? (Don’t worry if you haven’t yet).

Whether you think of your cupcake business name straight away or if it takes you a while to decide on one that you really like, you should secure your website domain dame asap. Someone else might take it before you!

The availability of domain names should be taken into consideration when you’re thinking of a business name because if the domain name has been taken then you will have to start thinking of a name all over again!

Domain Extensions – .co.uk or .com?

First you need to decide if you would like your website address to end in .co.uk or .com. If you’re running a business in the UK and will only be selling to customers in the UK, it will make more sense to buy a domain name ending in .co.uk.

New Website Domain Name Ideas

Here are some top tips for choosing your new business domain name:

  • As your cupcake business will be ran from home, the main point of call will be your website. You’ll want your domain name to be as close to your chosen business name as possible, if that isn’t available try adding “cupcakes” to the end of the name so that it’s still relevant to your business
  • Try to avoid using hyphens ( – ) in your domain name. This can make it difficult for your customers when they are typing your web address into their web browser eg. home-cupcake-business.co.uk, especially if they are trying to type it from memory
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How to Build a Strong Cupcake Brand Identity

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The way in which potential customers perceive your home cupcake business will be very important when they come to decide whether to order from your business or someone else’s.

Having a strong brand identity will certainly help you to portray yourself positively and help your potential customer in making up their mind.

It’s all about making your business look as professional and responsible as possible.

Brand Colours

Your brand colours will be used on everything representing your business from business cards to invoices.

The brand colours you choose should compliment your logo and portray your company in a manner that shows your customers what kind of business you run. Vintage inspired smooth, pastel colours will give a sense of calm and subtleness whereas bright colours will give a sense of excitement and playfulness (great if you’re targeting kids birthday parties).

Make your branding welcoming to customers just like you would with a shop!

Work on developing a pallette of colours that compliment each other well. A good source for inpiration is COLOURlovers.com

Getting the colour combination right for your brand is almost as important as making sure you have the right combination of ingredients in your recipes!

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Developing a Memorable Home Cupcake Business Name

A memorable cupcake business name is going to really help you to stand out from the crowd.

Thinking of a new business name can be one of the most difficult parts when you’re starting a new cupcake business, put your thinking cap on and write down some ideas!

Tips for thinking of a business name:

Write a list of words associated with cupcakes eg. cute, sweet, pretty, yummy

Think of phrases that can be associated with cupcakes

Think about who will be buying your cupcakes, what kind of name would they find most attractive? A cute name may not be the best idea if you’re planning on targeting corporate customers

Don’t use a name that you know another business is using (even if it’s not cupcake related)

Check to see what names your local competitors are using and think of something unique, this will help to pull your website up higher in search engines when people search for your name in Google

Be relevant to the industry, some great example are “Sprinkles”, “Cotton & Crumbs” and “Fancie Cupcakes”

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