A business lesson you’re likely to learn quickly is that you shouldn’t limit what you’re offering to your customers.
Often a customer will ask you for something that you don’t currently offer or hadn’t thought of offering (giant cupcakes, mini cupcakes, parties, lessons etc). This is a good thing!
It will give you a better idea of what else the people who are interested in your cupcakes would like to buy.
This is a great way to make more money from your business as it’s your customers who are telling you what they want!
Offering a New Service
If you’re unsure, don’t be too hasty. Take some time to work out the costs and if it’s actually possible for you to meet their requirements.
Ask if you can take their phone number / email address and let them know if you are able to do it or not.
Your customers will be much happier knowing that you’ve been honest with them rather than saying that you can do it and then making a mess of it.
Selling cupcakes is the main focus of your business, but there are optional extras that could be offered to customers to help increase your profit.
Often the customer who is sending the box of cupcakes isn’t going to see the recipient in person on their birthday. Consider offering other gifts to accompany the cupcakes as it’s likely they would like to send many celebratory gifts to make up for not being there to celebrate!
If you are able to offer extras, it will make your customers experience a lot easier too. They’ll be able to arrange everything for the occasion through you instead of having to send each thing seperatley.
Here are some tried and tested ideas that you could easily use to make additional money:
• Gift tag
A very quick & simple optional extra that you can offer is a gift tag. A small gift tag can be attached to your cupcake gift-boxes with a short message from the customer to the recipient to let them know who has sent the cupcakes.
Moo.com offer the perfect service for this as they allow you to upload a number of images to their site and have each design printed in high quantities. This will give you a selection of colours / patterns ready to choose from. Perfect for having designs ready for all occasions and recipients!
Starting and running a cupcake business can be both exciting and daunting all at the same time.
One thing that can be quite uncomfortable at first is talking about money, this is very understandable and everyone will go through this stage. It can effect all new businesses especially if it’s your first time running a business and selling things for yourself.
Remember, the reason you’re running your own business is not only because you love doing it, but also to make money from doing what you love. If you do feel uncomfortable discussing money you must overcome it in order to move forward and become successful.
Here are some things that you can do to help overcome the fear of discussing money with your customers:
Start by working out how much you’re going to charge for your cupcakes and each specific amount (6,12,24) and have these prices clearly displayed on your website.
This is the easiest way to make yourself more comfortable about discussing money as the customer will already have seen the prices on your website and will already have an initial price for the cupcakes in mind.