[ad#toppost]The mumpreneur online baking business ‘Just Bake’ are celebrating their first birthday in January 2013 and a successful first year of business. After a fabulous first year, Just Bake are excited about the future and what 2013 holds for them.…
Easter is just around the corner and cupcakes are a perfect alternative to traditional chocolate Easter eggs.
This is a great opportunity to drum up extra business and pull in more customers. The key? Making sure everyone knows that you are offering special Easter cupcakes!
It’s no big secret, if you don’t get the word out, people won’t know and it may not even cross their mind to think to order some delicious cupcakes for Easter instead. The more people that know about your Easter cupcakes and your business, the higher the chance of getting some orders coming in. It’s as simple as that.
Cupcakes at Christmas have become the norm and it’s the one celebration throughout the year where you’re going to see an increase in orders over a short period of time.
Provided you’ve advertised and promoted your christmas cupcake range, you’re likely to be fully booked over the festive period. You may even have to start rejecting orders because you’re so busy!
Promote Your Christmas Cupcakes
Don’t take it for granted that your customers will know that you’re offering anything special at Christmas.Make sure you let them know what you’re offering, whether it’s new flavours specially chosen for the festive period or perhaps you’re offering festive decorated cupcakes. You need to let your customers know.
Many businesses overlook this or might put it off due to not having enough time. Don’t let anything get in the way of promoting your Christmas cupcakes and make time to advertise them. It will be worth it.
Use social networks like Facebook and Twitter to promote your christmas cupcakes. Even if you don’t have a huge following on social networks yet be sure to use it to it’s full potential, it’s free after all! You can use your website too, just add a festive photo and some descriptive text to the home page.
If you have time, make up a box of Christmas cupcakes and take a photo of them to show your customers what you’ll be offering, this will be much more effective that just writing about it.