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Cotton And Crumbs Contact

Is it Easy for People to Order Cupcakes from You?

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It may sound silly, but no matter how much promoting you do and how much traffic you get to your website, if you don’t have contact details easily available to your visitors, you’re not going to make any money!

The whole idea behind having a website for your cupcake business is to make sure people have an easy way to contact you (as well as show off what you have to offer).

Many businesses, not just cupcakes businesses make the mistake of not highlighting their contact details, making it difficult for potential customers to get in touch and make an order. This is something you can’t afford to do.

Tips for Making Your Contact Details Easy to Find

• Make sure people can contact you via both email and phone! If you don’t have an email address that you have readily available to your customers, it’s guaranteed you’re losing sales

• Put your email address and phone number on the home page. Consider having them on every page in the same place as people visiting your website may not necessarily land on the home page first. Having the contact details in the header, footer or sidebar of every page makes it a lot easier for your visitors.

Here’s a perfect example by Crumbs & Doilies

Crumbs & Doilies Contact

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Stationery Needed for Running a Home Cupcake Business

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As with all businesses, your cupcake business will need a whole range of stationery ready for use.

One of the most important things to remember about your business stationery is to make it all match by using your branding. Having a professional looking stationery set shows that you’re a serious business and want to impress your customers.

In the digital age not every piece of stationery needs to be printed anymore, some documents such as letters and invoices can be saved a .PDF files. These can then be sent to your customers via email and are easily opened using the free Adobe Reader program.

Here we’ll run down the stationery items that you’ll need:

Essential Cupcake Stationery

• Business Cards

Include: Business logo / name, phone number, email address and website address

Take a look at our article here for lots of valuable information about business cards.

• Letterhead

You may not have to send out many letters but it’s best to have a letterhead saved on your computer and ready to use just in case.

Include: Address, business logo / name, phone number, email address and website address

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How to Make Your Cupcake Business Card Stand Out

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Everyone has a business card these days so how are you going to make yours stand out from the rest?

We covered the basics about the importance of business cards on our Promote Yourself page.

The real benefit of having a business card handy is that if someone shows an interest in your business, instead of having to find a pen and paper to write the details down (and probably lose it after) you can simply hand them one of your business cards which will be much more effective.

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