Recently we've seen lots of businesses talking about purchasing an edible ink printer for their cupcake business. This is a natural step on your business path, when we took the plunge and purchased one it was definitely worth it. We…
It may sound silly, but no matter how much promoting you do and how much traffic you get to your website, if you don’t have contact details easily available to your visitors, you’re not going to make any money!
The whole idea behind having a website for your cupcake business is to make sure people have an easy way to contact you (as well as show off what you have to offer).
Many businesses, not just cupcakes businesses make the mistake of not highlighting their contact details, making it difficult for potential customers to get in touch and make an order. This is something you can’t afford to do.
Tips for Making Your Contact Details Easy to Find
• Make sure people can contact you via both email and phone! If you don’t have an email address that you have readily available to your customers, it’s guaranteed you’re losing sales
• Put your email address and phone number on the home page. Consider having them on every page in the same place as people visiting your website may not necessarily land on the home page first. Having the contact details in the header, footer or sidebar of every page makes it a lot easier for your visitors.
Here’s a perfect example by Crumbs & Doilies
You may be fully booked this Christmas but there’s still another way that you can optimise your profits over the festive period. Offer Cupcake Vouchers!
Everyone knows how difficult it can be to buy certain people presents for Christmas (you know who they are), what better way to surprise them than with a voucher for a yummy box of cupcakes, delivery included!
Vouchers are a very easy way to fill your diary up with orders, they also guarantee a regular income once purchased.
The voucher idea doesn’t need to stop with just one gift box though, why not offer a “Cupcake Club” service where your customer can pre pay for 6 – 12 months of cupcakes for someone. Freshly hand delivered cupcakes to their door once per month.
Your customers could choose to have a mixture of flavours or simply have the same delicious flavours each month, remember to decorate them accordingly (male / female).
Cupcakes at Christmas have become the norm and it’s the one celebration throughout the year where you’re going to see an increase in orders over a short period of time.
Provided you’ve advertised and promoted your christmas cupcake range, you’re likely to be fully booked over the festive period. You may even have to start rejecting orders because you’re so busy!
Promote Your Christmas Cupcakes
Don’t take it for granted that your customers will know that you’re offering anything special at Christmas.Make sure you let them know what you’re offering, whether it’s new flavours specially chosen for the festive period or perhaps you’re offering festive decorated cupcakes. You need to let your customers know.
Many businesses overlook this or might put it off due to not having enough time. Don’t let anything get in the way of promoting your Christmas cupcakes and make time to advertise them. It will be worth it.
Use social networks like Facebook and Twitter to promote your christmas cupcakes. Even if you don’t have a huge following on social networks yet be sure to use it to it’s full potential, it’s free after all! You can use your website too, just add a festive photo and some descriptive text to the home page.
If you have time, make up a box of Christmas cupcakes and take a photo of them to show your customers what you’ll be offering, this will be much more effective that just writing about it.