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Setup a Professional Email Address for Your New Business

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When you purchase a domain name or hosting account for your cupcake website, you will usually be allowed to have a certain amount of email addresses ending in your chosen domain name.

For example if you were to buy www.mycupcakes.co.uk you will now be able to set up and use an email address such as hello@mycupcakes.co.uk. You should use this new address to it’s full extent, use it to your advantage by placing it on your business cards and website.

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How to Build a Strong Cupcake Brand Identity

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The way in which potential customers perceive your home cupcake business will be very important when they come to decide whether to order from your business or someone else’s.

Having a strong brand identity will certainly help you to portray yourself positively and help your potential customer in making up their mind.

It’s all about making your business look as professional and responsible as possible.

Brand Colours

Your brand colours will be used on everything representing your business from business cards to invoices.

The brand colours you choose should compliment your logo and portray your company in a manner that shows your customers what kind of business you run. Vintage inspired smooth, pastel colours will give a sense of calm and subtleness whereas bright colours will give a sense of excitement and playfulness (great if you’re targeting kids birthday parties).

Make your branding welcoming to customers just like you would with a shop!

Work on developing a pallette of colours that compliment each other well. A good source for inpiration is COLOURlovers.com

Getting the colour combination right for your brand is almost as important as making sure you have the right combination of ingredients in your recipes!

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Developing a Memorable Home Cupcake Business Name

A memorable cupcake business name is going to really help you to stand out from the crowd.

Thinking of a new business name can be one of the most difficult parts when you’re starting a new cupcake business, put your thinking cap on and write down some ideas!

Tips for thinking of a business name:

Write a list of words associated with cupcakes eg. cute, sweet, pretty, yummy

Think of phrases that can be associated with cupcakes

Think about who will be buying your cupcakes, what kind of name would they find most attractive? A cute name may not be the best idea if you’re planning on targeting corporate customers

Don’t use a name that you know another business is using (even if it’s not cupcake related)

Check to see what names your local competitors are using and think of something unique, this will help to pull your website up higher in search engines when people search for your name in Google

Be relevant to the industry, some great example are “Sprinkles”, “Cotton & Crumbs” and “Fancie Cupcakes”

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