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Cotton And Crumbs Contact

Is it Easy for People to Order Cupcakes from You?

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It may sound silly, but no matter how much promoting you do and how much traffic you get to your website, if you don’t have contact details easily available to your visitors, you’re not going to make any money!

The whole idea behind having a website for your cupcake business is to make sure people have an easy way to contact you (as well as show off what you have to offer).

Many businesses, not just cupcakes businesses make the mistake of not highlighting their contact details, making it difficult for potential customers to get in touch and make an order. This is something you can’t afford to do.

Tips for Making Your Contact Details Easy to Find

• Make sure people can contact you via both email and phone! If you don’t have an email address that you have readily available to your customers, it’s guaranteed you’re losing sales

• Put your email address and phone number on the home page. Consider having them on every page in the same place as people visiting your website may not necessarily land on the home page first. Having the contact details in the header, footer or sidebar of every page makes it a lot easier for your visitors.

Here’s a perfect example by Crumbs & Doilies

Crumbs & Doilies Contact

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The Best Cutters and Icing Decorations for Christmas Cupcakes

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Christmas is the one time of year when you’re able to do something completely different with your cupcakes for everyone!

Don’t be overwhelmed by thinking that you have to spend hours making personalised Christmas decorations, there are lots of excellent cutters that you can use to make outstanding cupcakes.

There are so many cutters and decorations available for Christmas themed cupcakes. Here we’ll go through some of the best:

• Reindeer

The reindeer cutter is very easy to use yet still very effective. When you buy a reindeer cutter set you will get 2 cutters, one cutter is the correct size for normal size cupcakes and the second cutter is the perfect size for mini cupcakes!

Mix a sprinkling of Tylo Powder into some regal icing and roll it out, not too thin also make sure it’s not sticky. When you have the right consistency get cutting! You may have to encourage the antlers out by either tapping the cutter or pushing it out with one of your thin icing tools.

Finish them off by adding a red nose! Roll a small ball of red icing, wait until the reindeer and the nose are dry then stick them together using a clean brush and a drop of water.

Buy the reindeer cutter from Amazon HERE.

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Cupcake Voucher Design

Offering Christmas Cupcake Vouchers for your Cupcake Business

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You may be fully booked this Christmas but there’s still another way that you can optimise your profits over the festive period. Offer Cupcake Vouchers!

Everyone knows how difficult it can be to buy certain people presents for Christmas (you know who they are), what better way to surprise them than with a voucher for a yummy box of cupcakes, delivery included!

Vouchers are a very easy way to fill your diary up with orders, they also guarantee a regular income once purchased.

The voucher idea doesn’t need to stop with just one gift box though, why not offer a “Cupcake Club” service where your customer can pre pay for 6 – 12 months of cupcakes for someone. Freshly hand delivered cupcakes to their door once per month.

Your customers could choose to have a mixture of flavours or simply have the same delicious flavours each month, remember to decorate them accordingly (male / female).

Christmas Cupcakes

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