Whether it’s your website that a potential customer sees first or your business card, your logo will be on it.
Your business logo will represent everything about your business, from the quality of your cupcakes to how trustworthy you are. The more professional the logo you have, the higher the chance is of a potential customer contacting you to arrange a cupcake order.
A badly designed logo isn’t going to get you very far in a time when professional programs and graphic designers are available at cheap prices. You need to be on par or better than everyone else when it comes to logo design.
Here’s a list of things that your logo should not include:
• Clip art
• Difficult to read text
• A direct copy of another companies logo
• Offensive imagery or text
• Bad spelling
Do You Have The Design Skills?
If you have a background in design or are a graphic designer looking to explore the world of cupcakes, you should certainly go ahead and use your Adobe Illustrator skills to save yourself some money.
If you aren’t as fortunate and don’t have the skill or time to produce a brilliant logo you should find yourself a graphic designer that can design one for you.
You can find graphic designers available for work all over the internet in places such as:
• Logo contest websites such as crowdSPRING
• Place ads for free on Gumtree
Make sure that you and the designer both understand what is being paid for and what you will be entitled to regarding how many logo designs you will initially receive and how many revisions of the chosen logo are included in the price quoted.
A graphic designer should offer you a number of logos to choose from based on the brief you have set for them (what you have told them and asked for). You will then need to choose which design/s you like the best and ask for alterations as you see fit (this will be down to the designers discretion as to whether or not you will have to pay extra).
When it comes to quality logo designs remember you get what you pay for.
Professional Logo on a Tight Budget?
If you’re on a really tight budget you could get in touch with a local college or university and let them know about your business idea. You could then ask if any students would be interested in taking on some extra work to build up their portfolio. The work may not be free but may be cheaper than other established designers.
Research, Research, Research
Make sure to take the time to research your target audience before you start working on a logo, this will help a lot when designing or explaining to a designer what you want.
Researching what kind of products your target audience like and spend money on will greatly help you to save time and money when it comes to designing your business logo.
A graphic designer will do some of their own research before they start work on your logo to make sure that the design is appropriate to the business you are starting and the industry that you are in, however the more research you do, the better you will know what direction you would like the design of the logo to go in.
From your research you will hopefully have an idea of:
• Font style
• Graphic & text or just text
Remember your logo is how potential customers will recognise your new cupcake business, it needs to be effective and fit with your brand ideals.