How to Build a Strong Cupcake Brand Identity

The way in which potential customers perceive your home cupcake business will be very important when they come to decide whether to order from your business or someone else’s.

Having a strong brand identity will certainly help you to portray yourself positively and help your potential customer in making up their mind.

It’s all about making your business look as professional and responsible as possible.

Brand Colours

Your brand colours will be used on everything representing your business from business cards to invoices.

The brand colours you choose should compliment your logo and portray your company in a manner that shows your customers what kind of business you run. Vintage inspired smooth, pastel colours will give a sense of calm and subtleness whereas bright colours will give a sense of excitement and playfulness (great if you’re targeting kids birthday parties).

Make your branding welcoming to customers just like you would with a shop!

Work on developing a pallette of colours that compliment each other well. A good source for inpiration is COLOURlovers.com

Getting the colour combination right for your brand is almost as important as making sure you have the right combination of ingredients in your recipes!

Be Unique

With the recession in full swing and cupcake businesses popping up everywhere, you really need that special something to make your cupcake business stand out. Fantastic, professional branding can really help you with this!

Even if you’re a brand new start up, if you’ve spent time to research your market and get your brand image to a high standard then people will be more likely to order from you over someone who hasn’t made the effort.

Don’t copy other businesses, it’s unprofessional and if the business is well know there’s a good chance that your customers may know them too making you seem untrustworthy. If you like the style of another business’s branding take inspiration from it but develop your own unique style.

Social Media Branding

Follow through with the same colour scheme and designs that you’ve used on your website and stationery onto your social media pages.

This will help to keep brand continuity throughout your potential customers visit to both your website and other promotional pages.

All of the social media sites give you some sort of customisation options for you to take advantage of and get your business branding onto them.

Facebook – Gives you the opportunity to add a profile image, banner image, web address and description

Twitter – Allows you to add a background behind your Twitter feed as well as a profile image, “About” section and website address

Flickr – Somewhat limited but you can add your business logo, website address and a description about your business

Pinterest – Here you can add your business logo, website address, Twitter address and a short description about your business

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