“These were they tastiest cupcakes I’ve ever had, all of my family loved them at my daughter’s birthday party!” – Amber Turner
So you have a Facebook page, an Instagram profile, a Twitter account, a business website, business cards and everything’s going great! You’re promoting your business in all the right ways and there’s a steady stream of orders coming in.
How do you move things forward and get more business? Use your previous customers, that’s how.
If a customer was thoroughly pleased with the service that they received from you they’ll have absolutely no problem telling other people about it.
This is called Social Proof.
Create a Review / Testimonials Section on Your Website
A testimonials section may sound a bit cheesy but it does work … actually, it works really well.
The feedback that you receive from your customers is priceless for both you and your potential new customers.
It lets everyone know:
A. What you’re doing very right
Here’s an Example
Someone lands on your website after searching for “best cupcakes in Birmingham” with the intent to order some cupcakes, but your website doesn’t have testimonials from previous customers.
Then they go back to Google and find another cupcake businesses website that does have testimonials, they’ll be much more inclined to buy from the company that has already built up a good reputation and has proven they can please their customers.
How Testimonials Can Help
This one simple technique could drastically effect your business.
Even if you know that your usual customers are always happy with the service you provide, let your potential new customers know how good the service was and how pleased they were! It can only work in your favour to show how happy people were with your cupcake business.
For a home based cupcake business a testimonials page could really boost peoples trust in you and make you seem a lot more professional (which you are already, but enforcing that fact can be very important). Also if you’re a new business you need as much proof as possible to show just how good you really are.
Think of how reviews for movies, companies (Yelp) and books can effect how potential customers react. The same applies for your testimonials, that’s how important they are!
There’s one thing you should never do though, NEVER make up fake testimonials. This is very dishonest and morally wrong, don’t try to be something you’re not. If you haven’t had many sales yet or are still tweaking your recipes, don’t try and rush things, wait for the orders to come in and then ask your happy customers to leave you a review or give you some feedback.
Happy customers, happy you
Ask your customers to leave a review on your website or send out an email a few days after their order was delivered asking them for feedback. Don’e be afraid of constructive critism as you can use this to your benefit to improve.
You could ask various questions that would be useful to you and have in mind what any new potential customers would like to know before they ordered any cakes from you.
Here’s some examples you could use:
- Out of 10, how pleased were you with our service?
- Did you enjoy the taste of the cupcakes and which flavour was your favourite?
- Would you recommend us to a friend?
- Did you find it straight forward to place an order?
- Did you have any cakes left or did they all get eaten?!
This would be a great time to let them know that you’re on social media too and ask them to follow you. You could post part of the review onto your own social feeds too!
Have you gathered testimonials from your customers yet? How have you used them?