Recently we've seen lots of businesses talking about purchasing an edible ink printer for their cupcake business. This is a natural step on your business path, when we took the plunge and purchased one it was definitely worth it. We…
It may sound silly, but no matter how much promoting you do and how much traffic you get to your website, if you don’t have contact details easily available to your visitors, you’re not going to make any money!
The whole idea behind having a website for your cupcake business is to make sure people have an easy way to contact you (as well as show off what you have to offer).
Many businesses, not just cupcakes businesses make the mistake of not highlighting their contact details, making it difficult for potential customers to get in touch and make an order. This is something you can’t afford to do.
Tips for Making Your Contact Details Easy to Find
• Make sure people can contact you via both email and phone! If you don’t have an email address that you have readily available to your customers, it’s guaranteed you’re losing sales
• Put your email address and phone number on the home page. Consider having them on every page in the same place as people visiting your website may not necessarily land on the home page first. Having the contact details in the header, footer or sidebar of every page makes it a lot easier for your visitors.
Here’s a perfect example by Crumbs & Doilies
“These were they tastiest cupcakes I’ve ever had, all of my family loved them at my daughter’s birthday party!” – Amber Turner
So you have a Facebook page, an Instagram profile, a Twitter account, a business website, business cards and everything’s going great! You’re promoting your business in all the right ways and there’s a steady stream of orders coming in.
How do you move things forward and get more business? Use your previous customers, that’s how.
If a customer was thoroughly pleased with the service that they received from you they’ll have absolutely no problem telling other people about it.
This is called Social Proof.
You may be fully booked this Christmas but there’s still another way that you can optimise your profits over the festive period. Offer Cupcake Vouchers!
Everyone knows how difficult it can be to buy certain people presents for Christmas (you know who they are), what better way to surprise them than with a voucher for a yummy box of cupcakes, delivery included!
Vouchers are a very easy way to fill your diary up with orders, they also guarantee a regular income once purchased.
The voucher idea doesn’t need to stop with just one gift box though, why not offer a “Cupcake Club” service where your customer can pre pay for 6 – 12 months of cupcakes for someone. Freshly hand delivered cupcakes to their door once per month.
Your customers could choose to have a mixture of flavours or simply have the same delicious flavours each month, remember to decorate them accordingly (male / female).