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How to Build a Strong Cupcake Brand Identity

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The way in which potential customers perceive your home cupcake business will be very important when they come to decide whether to order from your business or someone else’s.

Having a strong brand identity will certainly help you to portray yourself positively and help your potential customer in making up their mind.

It’s all about making your business look as professional and responsible as possible.

Brand Colours

Your brand colours will be used on everything representing your business from business cards to invoices.

The brand colours you choose should compliment your logo and portray your company in a manner that shows your customers what kind of business you run. Vintage inspired smooth, pastel colours will give a sense of calm and subtleness whereas bright colours will give a sense of excitement and playfulness (great if you’re targeting kids birthday parties).

Make your branding welcoming to customers just like you would with a shop!

Work on developing a pallette of colours that compliment each other well. A good source for inpiration is COLOURlovers.com

Getting the colour combination right for your brand is almost as important as making sure you have the right combination of ingredients in your recipes!

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